DuetsBlog Collaborations in Creativity & the Law

Tag Archives: Minnesota Business Magazine

Talk to Chuck, Trade Like Chuck, or Chuckit?

Posted in Advertising, Articles, Branding, Loss of Rights, Marketing, Television, Trademarks, Truncation, USPTO

A recent advertisement caught my ear because it involved financial services offered by a guy named Charles Hughes a/k/a Chuck Hughes and the catchy marketing phrase Trade Like Chuck: It instantly reminded me of a piece I wrote in 2010 called: Exposing Two-Face Brands. One of the branding truncation examples I wrote about there noted… Continue Reading

More on Exposing Two-Face Brands

Posted in Branding, Marketing, Trademarks, Truncation

This past summer, as you may recall, I wrote a DuetsBlog post entitled Exposing Two-Face Brands. Susan Perera helped me expand this post to be featured in the January issue of Minnesota Business Magazine. The online version of the expanded article can be found here. Enjoy and please share your thoughts and perspectives.