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This Is How You Do It

By Duets Guest Blogger on February 26, 2019
Posted in Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Squirrelly Thoughts

– Mark Prus, Principal, NameFlash

It’s that time of year! Baseball Spring Training is here! In honor of this, I’m looking at the fun names in Minor League Baseball. Some of them demonstrate the key principles of name development!

Minor League Baseball team names can be dull and boring. For example, there are some…

Safe = Death In Naming

By Duets Guest Blogger on July 30, 2018
Posted in Almost Advice, Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Product Packaging

– Mark Prus, Principal, NameFlash

Summer is in full swing and that means baseball is top of mind for many of us. As a professional name developer, I continue to get a charge from the names of minor league baseball teams. Following up on my previous post on minor league baseball team names here are…

The “Funnest” Brands In America

By Duets Guest Blogger on April 23, 2013
Posted in Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts

– Mark Prus, Principal, NameFlash

As a professional name developer, I regularly work on exciting projects such as, “I need to develop a name for a new lice medicine.” I try to have fun with every project I do, but that one was tough!

Someday I’d like to work in the “Funnest” brand name category…

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