–James Mahoney, Razor’s Edge Communications

Back in the ’70s, National Geographic ran a story on Boston firefighters.

The writer mentioned a barb that a fireman tossed his way. “Ya gonna do another silver jets piece, huh?” Adding sarcastically, “Ya know: silver jets of water piercing the dark sky as they bravely battle the inferno…”

I

–James Mahoney, Razor’s Edge Communications

I try to focus my commentary on good creative work. Otherwise, I’d be posting multiple times a day because there’s so much mediocre or outright poor work.

But today, I can’t resist

Moen’s running full-page ads for its new Flo product. On a field of irregularly scattered, different-size circles filled

–Susan Perera, Attorney

It was time for a new kitchen faucet at our house and after opening the box of our new Delta faucet we noticed this image on the side panel of the box.

The registration for this kitchen faucet product configuration mark (shown farthest to the right on the box) can be seen here.

As we have discussed previously, product configuration marks protect the distinctive design or shape of a product.

Product configuration marks generally require a showing that the configuration has acquired distinctiveness (serves as an identifier of source ) in order to be registered. In this case, that means the configuration above identifies Delta Faucet Company

Does it? Well, how about an exciting round of “Spot that Spout” to find out?

Below are a few different faucets available at your local home improvement store.  So who makes these faucets, are they all Delta? And if not are they distinguishable from Delta’s product configuration registration?

Answers after the jump…


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