Earlier this week, Guest Blogger Burt Alper from Catchword Branding, provided a marketer’s perspective on the pros and cons of naming styles, here.
With that introduction, now seems like a good time to revisit the critically important line — in terms of legal protection — between descriptive and suggestive names, and also provide a handy graphic to illustrate the Trademark Spectrum of Distinctiveness:
Continue Reading A Legal Perspective on the Pros and Cons of Name Styles