We had some great questions from the audience during the Mastering U.S. Trademark Registration Practice seminar in Minneapolis a few weeks ago. During the session on genericness, someone asked about MyPillow, expressing amazement that it could be federally-registered.
Having now seen the MyPillow television advertisement probably a dozen times since then, I’ve finally gotten
–Dan Kelly, Attorney
The International Trademark Association, known as INTA, unveiled a new website yesterday with some new branding and features. (Presser here, INTA Bulletin announcement here.) I like the overall design of the website itself. If you ignore the flipping blocks (which can be difficult), the site has a fairly clean and
–Dan Kelly, Attorney
Here’s a trademark that has always amused me:
You can find it on a page of FedEx’s website, and it is on many FedEx boxes and trucks. As Steve has pointed out before, and as probably everybody older than the age of reason knows, FedEx is short for Federal Express,
What are the odds, that in my attempt to capture a billboard ad, reinforcing Dan’s earlier point about the ubiquity of MY branding, I unintentionally document two in the very same photo?
Just so you know, I’m heading out to buy a lottery ticket, and I’ve never bought one before.
–Dan Kelly, Attorney
I recently had another experience of coming across a branding trend that, while perhaps old in the creative world, hit me squarely through close-in-time repetitive encounters with the phenomenon, starting with these three marks:
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Not to get too complex, but the “My 29” station carries broadcasts of nearly all home and away