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Trademark Confusion on Orchid Lane

By Steve Baird® on April 8, 2020
Posted in Articles, Branding, Infringement, Marketing, Trademarks, USPTO

Upon seeing/hearing Orchid, how many will commit Orchard to memory instead?

Based on my experience, in residing on Orchid Lane more than a quarter-century, I’d venture to say, far more than you might believe — a real appreciable number.

Just this past weekend, during the age of “social distancing” guidance, someone having our…

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