My last post explored the fine — but critically important — line, between suggestive and descriptive naming styles, here. As you will recall, marketers and naming gurus who select from the former category are rewarded with immediate rights; selecting from the latter category leaves one in limbo until acquired distinctiveness can be proven, if
Period of Limbo
A Legal Perspective on the Pros and Cons of Name Styles
By Steve Baird® on
Posted in Advertising, Almost Advice, Branding, Marketing, Sight, Trademarks
Earlier this week, Guest Blogger Burt Alper from Catchword Branding, provided a marketer’s perspective on the pros and cons of naming styles, here.
With that introduction, now seems like a good time to revisit the critically important line — in terms of legal protection — between descriptive and suggestive names, and also provide a handy graphic to illustrate the Trademark Spectrum of Distinctiveness:
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