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Why Publicity Matters, Part II (Best Publicity Strategy)

By Duets Guest Blogger on August 11, 2011
Posted in Guest Bloggers, Television

—Neil F. Anderson, Founder/President, The Courage Group, Inc.

Having already discussed Why Publicity Matters last week, the most effective publicity strategy is to position yourself as an expert in your field. Notice how the media, especially television, seems to have the same experts come on shows to comment on stories etc. This did not …

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