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Food Companies Are Wrapping Their Brands for the Holidays

By Tim Sitzmann on December 19, 2018
Posted in Branding, Food, Marketing, Non-Traditional Trademarks

With the holiday season half way over, and Christmas less than a week away, you’re running out of time to bring some holiday cheer to those around you. Luckily, Chipotle, Taco Bell, and Jimmy Dean have your back and they’re ready to help you surprise and delight your food-obsessed friends and family this…

Warby’s Fast Food: Can Arby’s Take a Joke?

By Tim Sitzmann on March 29, 2018
Posted in Branding, Infringement, Squirrelly Thoughts, Trademarks

Maybe you’ve heard of Warby Parker. The eye wear company has become quite successful in a previously monolithic industry. But a tongue-in-cheek advertising effort for a new onion ring monacle might just cross the line into provoking a trademark feud. See, Exhibit 1, below:

And, for the main course:

Even if Warby’s doesn’t actually…

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