— Jessica Gutierrez Alm, Attorney
One principal requirement for obtaining a utility patent is that the invention be useful. “Whoever invents or discovers any new and useful process, machine, manufacture, or composition of matter, or any new and useful improvement thereof, may obtain a patent therefor.” 35 U.S.C. 101. The usefulness requirement has roots in
While it seems like Santa’s agent did not turn down any requests for ad appearances in 2014 by the Man in the Red Suit (check out this one), this was one of the best recent holiday ads this year:
No Santa here, but there is something else conspicuously absent from a Stella Artois commercial
Dear Coke:
I love you. You are an incredible product. You are the Babe Ruth of soft drinks, the proprietor of the word “cola,” and most of all, the brand of all brands. Your brand is not just bulletproof; it’s indestructible—even from self-inflicted damage.
Interbrand, the global branding giant, recently valued you at