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Tag Archives: Slip ‘N Slide

Product Placement in Movies

Posted in Branding, Marketing

– Anjali Shankar, Attorney – As someone fascinated by the movie industry, I am always curious about product placement in movies. I wonder how strategic the placement of a product is. Sometimes product placements can be rather ostentatious, as in “The Devil Wears Prada,” where fashion is central to the movie’s plot, and other times… Continue Reading

Genericide Watch: Frisbee, Hula Hoop, Slip ‘N Slide, and Super Ball

Posted in Genericide

–Dan Kelly, Attorney Wham-O, Inc. has had its share of hits over the years, achieving “household name” status (my opinion) with an impressive list of trademarked (I am not afraid to use it as a verb) products: FRISBEE for “toy flying saucers for toss games” HULA HOOP for “plastic toy hoops” SUPER BALL for “sport and toy balls” SLIP ‘N SLIDE for a “flexible… Continue Reading