Last week, Jack Ellis of World Trademark Review, did a very interesting piece on something called “invisible branding”: “Trademark-free marketing: should other companies follow Ford?”
In it, Ellis explores Ford Motor Company’s recent decision to utilize no trademark or brand references in Ford’s “Go Further” advertising campaign.
It is interesting timing for Ford to
–Dan Kelly, Attorney
Yesterday, Laura provided some good marketing reasons for grabbing your company’s brand name(s) and/or trademark(s) on various social media sites while the marks and brands are still available. I am not a marketing professional, but I agree with everything that she has said, and I’m here to provide some “legal” reasons for
It’s on my profile, but I’ll tell you again—an attorney I am not. From a legal standpoint, I’m not qualified to tell you why brands and/or businesses should grab their social network names while they are still available (Dan Kelly is, and he’ll be tackling that on Friday). However, I am qualified to tell
In a few short years, the Ultimate Fighting Championship, or the UFC, has become a sports powerhouse. The league seems to have it all—a booming business, a solid philosophy and a great presence on social media that engages their fans. Why does this matter to you? Because your business can learn a few things
It’s not a secret that repeating an action makes it a habit. The same applies to marketing, as my boss (the wonderful Deb Cochran) always says, "do it once, use it seven times."
Television and print advertising are the most notable, of course. How many times do you see the same commercial during an
There’s been a lot of talk on DuetsBlog about trademark bullies. Some of this may apply, but I’m talking about the bullies that leave uncalled-for comments and “intrude” on your social space.
The consensus, more often than not, is that as a business, you must reply (in hopes that you can display your ability
The buying and selling of goods and services is NOT what it used to be. The market is more competitive; big corporations and businesses are no longer on top despite (perhaps in spite of) their size. And consumers…well, we now have platforms that have the potential to reach millions to get out our message—good or