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Tag Archives: Speedway

What About the SuperAmerica Trademark?

Posted in Advertising, Articles, Branding, Goodwill, Loss of Rights, Marketing, Trademarks

Loyal readers know that trademark rights are dynamic, use-it-or-lose-it intellectual property rights. So, when signage announces a name change, it jumpstarts the question of trademark abdonment: The above signage and reporting around the sale and rebrand of SuperAmerica convenience stores seem to suggest the SuperAmerica name will cease to be used, bringing Speedway coast-to-coast. Time will… Continue Reading