DuetsBlog Collaborations in Creativity & the Law

Tag Archives: Standard Oil

What About the SuperAmerica Trademark?

Posted in Advertising, Articles, Branding, Goodwill, Loss of Rights, Marketing, Trademarks

Loyal readers know that trademark rights are dynamic, use-it-or-lose-it intellectual property rights. So, when signage announces a name change, it jumpstarts the question of trademark abdonment: The above signage and reporting around the sale and rebrand of SuperAmerica convenience stores seem to suggest the SuperAmerica name will cease to be used, bringing Speedway coast-to-coast. Time will… Continue Reading

Talk to Chuck, Trade Like Chuck, or Chuckit?

Posted in Advertising, Articles, Branding, Loss of Rights, Marketing, Television, Trademarks, Truncation, USPTO

A recent advertisement caught my ear because it involved financial services offered by a guy named Charles Hughes a/k/a Chuck Hughes and the catchy marketing phrase Trade Like Chuck: It instantly reminded me of a piece I wrote in 2010 called: Exposing Two-Face Brands. One of the branding truncation examples I wrote about there noted… Continue Reading