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–Dan Kelly, Attorney

This past Tuesday, June 9, Facebook, Inc. announced on its blog that, as of 12:01 EDT on Saturday, June 13 (that’s tomorrow), Facebook users will be able to register for unique user names on a first-come, first-served basis.  Each user name will be incorporated into a personalized URL of the format or, depending upon the user name.

Trademark or other proprietary name holders may fill out a form at this page to prevent Facebook users from registering particular marks or names as usernames under this scheme.  Facebook has also set up a FAQ page here to answer some questions about these new user names, and provides a form here by which a trademark owner can challenge someone else’s use of a protected intellectual property right.

David Berkowitz has additional details over at Ad Age.

Commentary after the jump . . .Continue Reading Time to Defend your Rights on Facebook