Skip to content

Menu

HomeAboutContactSubscribe
Search
Close
DuetsBlog ® logo

Collaborations in Creativity & the Law ®

Trademark Definition

Subscribe to Trademark Definition

An Increasingly Intense Ellipsis? dot, doT, dOT, DOT!

By Steve Baird® on November 9, 2009
Posted in Advertising, Branding, Look-For Ads, Marketing, Non-Traditional Trademarks, Sight, Trademarks

Mark Image

As you may recall, last month, we had some fun trying to solve the mystery of a non-traditional and non-verbal trademark owned by Amazon.com, here.

This time the non-traditional and non-verbal mystery mark shown above is described in trademark filings as consisting of "four circles that increase in size from left to right." I call it an "increasingly intense ellipsis." What would you call it, if you had to give it a name?

More importantly, have you seen it before? Do you recognize it? Are you surprised to know it is registered and protected as a trademark? Do you know what goods and services are associated with it? Do you know who owns it?

OK, need more information?

You don’t need the products bearing this "increasingly intense ellipsis" mark or the services associated with it to shop online at Amazon.com or any other online retailer. Did that help?

No? Here’s another hint: It is used in close association with this service mark: Tap & Go.

Still not enough? Alright, enough suspense?

The visual answer and more discussion is below the jump.…

Continue Reading An Increasingly Intense Ellipsis? dot, doT, dOT, DOT!

Stay Connected

Subscribe to this blog via RSS Twitter

Duets Blog Authors

Photo of Steve Baird®Steve Baird®
Photo of Tiffany BlofieldTiffany Blofield
Photo of Tucker ChambersTucker Chambers
Photo of Draeke WesemanDraeke Weseman

Topics

Tags

Archives

Blogroll

  • Brand Autopsy
  • Brand New
  • brandGEEK
  • CapsuleBlog
  • CatchThis
  • Counterfeit Chic
  • Fritinancy
  • Idea Peep-Show
  • Intellectual Property Law Blog
  • Las Vegas Trademark Attorney
  • Likelihood of Confusion®
  • LoTempio Law Blog
  • Marketing Power: American Marketing Association
  • Name Wire: The Product Naming Blog
  • On Brands
  • Packaging News
  • PSFK
  • Rebecca Tushnet's 43(B)log
  • Romenesko
  • SCOTUSBLOG
  • Seattle Trademark Lawyer
  • Seth Godin's Blog
  • Silicon Valley IP Licensing Law Blog
  • The Dieline
  • The FairWinds Blog
  • The Trademark Blog
  • The TTABlog

Links

  • ABA Journal
  • Capsule
  • Contemporary Intellectual Property, Licensing & Information Law
  • Domain Tools
  • Federal Trade Commission
  • Franklin Pierce Law Center
  • Ingenuity Marketing Toolkit
  • Internet Archive
  • Legal Marketing Association
  • Marketing Power: American Marketing Association
  • The Hollywood Reporter (THR)
  • Trademark Trial and Appeal Board
  • U.S. Copyright Office
  • United States Court of Appeals for the Federal Circuit
  • United States Patent and Trademark Office
  • USPTO Trademark Soundex
  • WayBack Machine
  • YouTube

Stay Connected

Subscribe to this blog via RSS Twitter
Privacy PolicyDisclaimer
Copyright © 2022, SRB IP Holdings LLC All Rights Reserved.
Law blog design & platform by LexBlog LexBlog Logo