Trademark Priority

-Wes Anderson, Attorney

Reading over this story on Donald Trump’s decades of headaches (and conveniently-timed successes) with the TRUMP trademark and the Chinese Trademark Office, I was reminded, as I always am, of the importance of filing federal trademark applications.

The examination process for Trump’s marks in China, and the Chinese trademark enforcement regime generally, …

We recently focused our attention on a very unique-looking, dare I say distinctive, retail store exterior design; for a quick reminder, see here.

The recent craze for self-serve frozen yogurt shops — where you pay by the ounce (or perhaps, by the pound), has us focused today on a pretty darn unique interior retail…

There are many things that serious trademark owners do throughout the lifecycle of a trademark to mitigate risk, protect the valuable goodwill in their underlying brand, and preserve their valuable investment in this important intellectual property asset. Here is a fairly extensive, but certainly not exhaustive, and often forgotten, list of those things:

  1. Clear new

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It’s not every day you get a chance to use that phrase in a headline. But, what may become known as the "The Cayman Kerfuffle", presents the perfect opportunity.

Would a reasonable person find these confusingly similar?

         

$51,000 Blue Cayman                                                      $30 Blue Cayman

Let’s see, one is a sleek, pricey, well-engineered, high…

In December, you may recall, I blogged about Boise State’s federal registration of the color blue as applied to athletic field turf, known to many as Smurf Turf. At the time, I wondered out loud whether Boise State’s success in the U.S. Trademark Office might lead others to follow along this trademark path?

Hat tip again to…