In recent USPTO news, Trader Joe’s, the supermarket chain known for its eclectic and unique foodstuffs, recently filed an opposition to registration of the mark “Trader Schmo,” which is described as designating a wide variety of Kosher foods. Understandably, Trader Joe’s took issue with the mark, and particularly its use in the
Imitating MILANO Cookies? Pepperidge Farm Remembers.
-Wes Anderson, Attorney
When a company puts “DISTINCTIVE” on its own packaging, its usually a sign that it highly values its trade dress and product configuration rights. That’s certainly the case for Pepperidge Farm and its Milano cookies.
The commercial bakery giant has taken aim at Trader Joe’s, the popular grocery chain, for selling house-branded…