Collaborations in Creativity & the Law ®
By Debbie Laskey, MBA
In the United States, July is the month when we celebrate Independence, specifically on the Fourth of July. While many retail stores promote “Independence Day” sales that last more than just one day, we can all recall automobile sales advertised on TV and radio called “Independence Day Sales” but start…
–Dan Kelly, Attorney
Professors at the University of Pennsylvania and at UC Berkeley School of Law released a study this week conclusively titled “Americans Reject Tailored Advertising,” suggesting that there is high resistance among individuals to tailored advertising on the Internet. (Press release from Penn here, NYT coverage here.) Although I have been…