The ben of today’s post is not one of the many celebrities having the name, a truncated version of any number of other product and service brands, such as Bengay, Ben & Jerry’s, Ben Franklin, Benihana, or even dear old Uncle Ben. Today we’re talking paint, and this paint brand
Wayback Machine
Who’s Your Patty? or Where’s Who’s Your Patty?
By Steve Baird® on
Posted in Advertising, Branding, Dilution, Domain Names, Food, Infringement, Law Suits, Marketing, Trademarks
As promised, here are some additional thoughts (beyond the very frank and practical non-legal advice already shared by Jason Voiovich) about Lion’s Tap’s trademark infringement case against McDonald’s over the “Who’s Your Patty?” slogan.
Here’s the multi-million dollar question: What did McDonald’s know and when did they know it? Those are questions likely…