A couple of weeks back, I captured this image from a t-shirt for sale in Starbucks’ backyard — at a shop in the Pike Place Market area of Seattle:
One of the things it brought to mind for me is the dozen year long trademark dilution case that Starbucks lost, over and over,
Trademark enforcement against infringing domains on the Internet is frequently likened to playing Whac-A-Mole. Just as soon as you eliminate one, up pops another, and another, etc.
Dan’s post from last week on the most recent land rush on the Internet — with the creation of almost infinite Internet real estate — may be a