Rapala’s brand new Whudjagiddumon? billboard ads are now appearing in the Twin Cities metro area, just in time for Mother’s Day:

Last Summer Rapala ran billboard ads featuring the controversial tagline: More Hits Than Google:

So, what is Whudjagiddumon?

Here is my proposed entry for Webster’s Dictionary:

Whud-ja-giddum-on [whatcha-giddem-on]

–noun

1. Another word for

…