Words and pictures are so 2017. This year, it is all about the non-traditional trademarks (i.e., something other than brand names and images). In the past, we’ve covered a variety of these types of trademarks, from colors to product shapes, to sounds and even the touch of a product. Even looking only at college
Wrestlers and Enophiles: Let’s Get Ready to RUMBLE!!!*
–Dan Kelly, Attorney
VS. 
Remarkably, this is not a new promotion for World Wrestling Entertainment. No, a few outlets reported last week that WWE has opposed The American Wine Foundation’s application to register the trademark SOMMELIER SMACKDOWN for use in connection with “Entertainment services, namely, conducting contests in the field of food and wine