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Serving Up More Alphabet Soup at W’s XYZ?

By Steve Baird® on October 31, 2009
Posted in AlphaWatch, Branding, Marketing, Trademarks

 

One of Minneapolis’ most recent hotel additions, Aloft Hotel, branded as a "hip" hotel and a "vision" of Starwood’s W, apparently features the WXYZ Bar. Or is it XYZ?

I’m not sure, and I’m not sure if Starwood or W have made up their minds yet either (as there appears to be different font, size, and spacing between the W…

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