Sorry, I couldn’t resist snapping this photo tonight at the local Sears appliance store:
Could Sears be going green and saving some electricity?
Or, has Sears found a creative way to promote its sale of Ultimate Ears earphones in the dark?
More seriously, this is a pretty innocuous result from some burned out bulbs, would your brand be this lucky?
By the way, is this one of the risks naming consultants consider when developing brand names?