Sorry, I couldn’t resist snapping this photo tonight at the local Sears appliance store:

Could Sears be going green and saving some electricity?

Could Sears be suggesting it is ready to carefully listen to your requests and/or complaints?

Or, has Sears found a creative way to promote its sale of Ultimate Ears earphones in the dark?

More seriously, this is a pretty innocuous result from some burned out bulbs, would your brand be this lucky?

By the way, is this one of the risks naming consultants consider when developing brand names?

  • I can remember as a kid driving to northern Michigan and passing a Shell gas station at night – also with a burnt-out “S”