The really big news that commanded attention was back in July 2020, when the NFL franchise near Washington, D.C. announced it would be “retiring the R*dskins name and logo.” You may recall this gem: NEVER Means Forever, Until it Doesn’t.
Honestly, after two seasons of the team using the generic Washington Football
Yeah, we usually mean this Apple, when we spill digital ink, not today, instead the edible varieties:
Hat tip to Erik Pelton who tweeted about the federal registration of LUDACRISP for fresh apples.
We know something about non-ludicrous trademark protection for apples > First Kiss and Rave.
They are newly minted brands
– Laurel Sutton, Senior Strategist & Linguist at Catchword Brand Name Development
CES 2016 (January 6-9, 2016) has come and gone, and, as always, offered up a rich selection of new product and company names for analysis (and occasional mockery). Questionable name choices for “innovative” products pop up every day, but only at CES
– Aaron Keller, Managing Principal, Capsule
We do a lot of naming. When we started our firm over 15 years ago I was opposed to doing any naming at all; it has the distinct properties of being one of the hardest creative things you can do for a client and the least respected, hence
– Mark Prus, Principal, NameFlash
I’m often asked by companies if they should change the name of a product, service or even the company itself. Here is my shortlist of 10 really good reasons to change your name:
We’ve made a lot of friends in the naming community over the last six years, special congrats to one of them, Anth Shore over at Operative Words, whose work in naming Jaunt was recently featured in a New York Times article called: The Weird Science of Naming New Products.
It is a fascinating
– Mark Prus, Principal, NameFlash
I’m often hired for name development by entrepreneurs who are starting a business. However, many founders take the “do-it-yourself” approach to name development. Sometimes that works for them, but all too often they make a horrible mistake that is easily preventable.
My basis for this conclusion?
Here are a few
– Mark Prus, Principal, NameFlash
Back in the mid-2000s, A.G. Lafley (during his first tour of duty as CEO of P&G) championed the “First Moment of Truth” which represented the time when people are looking at the store shelf and trying to decide whether to buy the product.
Later, P&G emphasized the “Second Moment of
– Mark Prus, Principal, NameFlash
There was an article this summer in the Wall Street Journal called, “Why Startups Are Sporting Increasingly Quirky Names.” The author indicated that this trend was being driven by a “lack of short, recognizable URLs” which “prompts use of misspellings and word mash-ups” in the names of new startups.
One
Aaron Keller’s keen branding and naming points yesterday — prompted by his recent encounter with a physician by the name of Dr. Cure, are well taken.
Building upon that +5 naming scale theme, with a surname like Trim, especially if it is Will Trim, you might expect a personal trainer at one of the local
