We have been following the truncation trend to single-letter branding symbols for some time now.

Visa appears to be heading in this direction with the relatively new V logo:

                                                                            

Based on trademark filings at the USPTO, it appears Visa began using this single-letter V logo by itself back in 2008 with the launch of

Common sense probably dictates that if you take the time and effort to create, build, and position signage to help sell what it is you’re selling, the sign should be visible, right?

Especially in these tough times, when you’re selling real estate, and this is the view from the road:

Then again, maybe not, especially if you’ve adopted a business

—Mark Prus, Marketing Consultant at NameFlashSM

In my NameFlashSM name development business, I sometimes get asked by clients, “Should I change my brand name?” From a purely selfish standpoint my answer should be “YES!” because I get paid to generate names! But the reality is that there are times when you should not

—Mark Prus, Principal, NameFlashSM Name Development

There is a local furniture store in Pittsburgh called Colonial Modern Furniture. Its slogan is “It’s Colonial. It’s Modern. And everything in between.”

This demonstrates one of the biggest mistakes people make in picking a name—developing a name that tries to speak to everyone. I’m sorry, but apart