—Mark Prus, Principal, NameFlashSM Name Development
There is a local furniture store in Pittsburgh called Colonial Modern Furniture. Its slogan is “It’s Colonial. It’s Modern. And everything in between.”
This demonstrates one of the biggest mistakes people make in picking a name—developing a name that tries to speak to everyone. I’m sorry, but apart
Sorry, I couldn’t resist snapping this photo tonight at the local Sears appliance store:
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Could Sears be going green and saving some electricity?
Could Sears be suggesting it is ready to carefully listen to your requests and/or complaints?
Or, has Sears found a creative way to promote its sale of Ultimate Ears earphones in the
–Susan Perera, Attorney
Well, it appears that yesterday’s guest blogger, Andrew Miller, and I are on the same wavelength as I also prepared some thoughts on the new iTunes Ping social networking platform. I guess such is the case in the world of social media where current events can be discussed ad nauseam in a
–Sharon Armstrong, Attorney
Whenever I return from a trip from California, I am always surprised at the number of people who ask whether I visited the palace of hamburgers known as In-N-Out. I’m not much of a burger fan, so my trips to that establishment are rare. I try, however, never to miss a trip
—Nancy Friedman, Chief Wordworker at Wordworking; and author of Fritinancy
“All the good ones are taken!”
Without fail, that’s the lament I hear most frequently from my naming clients. They’re not complaining about legally available trademarks—they’re talking about Internet domains. They want short ones: five letters would be nice. (Uh-huh.) They want
–Sharon Armstrong, Attorney
I am currently in my home state of California, a place known to some as “the land of fruits and nuts.” (Although, “the Left Coast” is my favorite of these playfully derisive names for California.)
California is indeed the fruit basket of the United States, producing 51% of the nation’s fruit.
—Mark Prus, Marketing Consultant NameFlashSM
I do a lot of branding and naming work…and so when I see an issue that confuses me, I usually assume it confuses consumers as a whole. In this case, having done some work in the artificial sweetener category, I can assure you that people are confused.
The artificial
—Mark Prus, Marketing Consultant at NameFlashSM
As a professional name developer, I am often amused by the decisions companies make when naming products. Here are just a few of the naming faux pas I have observed.
1. Poor Visual Communication – Naming is an emotional decision and you often get caught up amongst the
by Mark Prus Marketing Consultant at NameFlashSM
As a professional name developer, I think about names all the time. One of my favorite times to think is when driving. No, I am not “texting while driving.” But when I pull up behind a car at a red light, I notice the name on the
by Mark Prus of NameFlashSM
Some of my name development clients are fans of long, keyword-rich names. Obviously the appeal of a search engine spotting your website is driving this approach.
Some of my naming clients are fans of short names that can be easily shared on Twitter.
Which approach is better?
I will