Common sense probably dictates that if you take the time and effort to create, build, and position signage to help sell what it is you’re selling, the sign should be visible, right?

Especially in these tough times, when you’re selling real estate, and this is the view from the road:

Then again, maybe not, especially if you’ve adopted a business name for ironic purposes (see below for a view from under the robust weeping willow tree):

This is a good reminder of how important it is to live up to your name and what it communicates.

Once again, when nature obscures business signs, or critical portions of them, unintended consequences can result, remember Red Cross Pharmacy?