Common sense probably dictates that if you take the time and effort to create, build, and position signage to help sell what it is you’re selling, the sign should be visible, right?

Especially in these tough times, when you’re selling real estate, and this is the view from the road:

Then again, maybe not, especially if you’ve adopted a business

Even young children understand the power of brands and trademark symbols before they can read.

Years ago, when my children were at the ripe young age of wondering (and maybe caring) what my job was, I’d try to explain the kinds of things a trademark attorney might do. Of course, I didn’t tell them some view trademark types as “the most basic figure.”

It took a while to find a message that stuck with them. What finally got through was when I posed a hypothetical question, asking whether they liked eating at the Golden Arches, and what they would think if they couldn’t get a Happy Meal there because it wasn’t McDonalds after all, but some other restaurant using the Golden Arches too. They were outraged this could ever happen.

So, the Golden Arches can probably stand alone.

Here is another non-verbal logo that can truly stand alone:

Yes, it functions as an exceedingly strong and probably famous brand and trademark with no further explanation or word mark to support it (and to not undermine my point, I’ll refrain from uttering the four letter brand name firmly linked to it in our minds).

What do you think about this one?

(As you may recall, Dan previously posted on a different topic related to this logo here).

I’d respectfully suggest that when the hang-tag attached to the luggage item bearing this logo is closely supported by a lot of words like SWISSGEAR, WENGER, and FROM THE MAKER OF THE GENUINE SWISS ARMY KNIFE, the logo is having a tough time standing alone and probably needs a trademark support group.

By the way, anyone notice the resemblance to the flag of Switzerland?

How about the International or American Red Cross?

Last thought, for now, concerning non-verbal logos, really:


Continue Reading Non-Verbal Logos That Can Stand Alone, And One That Can’t