Aaron Keller’s keen branding and naming points yesterday — prompted by his recent encounter with a physician by the name of Dr. Cure, are well taken.

Building upon that +5 naming scale theme, with a surname like Trim, especially if it is Will Trim, you might expect a personal trainer at one of the local health clubs, unless of course, that be not his calling:

Then again, Reverend Trim certainly works the upper end of the +5 naming scale, much better than Mr. Trim, especially when it comes to promoting the development of spiritual fitness at the Uptown Assembly of God in Grand Rapids, Michigan.