The speaking circuit has come to a grinding halt, as it should, to slow the virus spread. My hope is to share some of that in-person content with each of you here.
Now more than ever, we need to receive nourishment, so if you don’t receive Seth Godin’s daily posts, you’re really missing out,
It’s been a while . . . about seven months now.
As you’ll see, a few things have happened since April, when we last left you with these gems on the topic of trademark bullying: Stop Bullying the Entrepreneurs, What does Entrepreneur Mean, Anyway?, and Public Shaming is Not the Solution to Trademark
Throughout our nearly decade-long journey and exploration called “DuetsBlog,” we have been blessed and we remain grateful to have met so many incredible new friends along the way.
Next Tuesday, we have the remarkable privilege of publishing here on DuetsBlog an interview with Seth Godin, a generous person, overflowing with thoughtful insights and
— Aaron Keller, co-author, The Physics of Brand, co-founder Capsule.us and Columnist at Twin Cities Business magazine.
There are so many hidden dangers in the process of naming any new offering — many of which can sneak up on you. We all like to believe we’ll see the danger before it meets us squarely in
Another Creative Brand Protection event is in the books, thanks to our incredible panel of experts:
Yeah, we usually mean this Apple, when we spill digital ink, not today, instead the edible varieties:
Hat tip to Erik Pelton who tweeted about the federal registration of LUDACRISP for fresh apples.
We know something about non-ludicrous trademark protection for apples > First Kiss and Rave.
They are newly minted brands
Besides some team tournament sadness, the only thing sad about our remarkable Creative Brand Protection Event was our camera problem, so these few photos are all we have to share, so sorry:
From left to right above, special thanks to Shaelyn Crutchley (former PepsiCo, now Volo Creative), Aaron Keller (Capsule), and Rosalie O’Brien (University of
Capsule has been putting on a pretty cool monthly event for some time, aptly called Think & Link.
Join me at Capsule this Thursday morning (7:30 AM) where I’ll discuss building the Duets brand.
Here is where you can RSVP, hope to see you there! By the way, thanks for the invitation,
I’ve been meaning to write about a TV commercial for a while, but I keep forgetting to do it.
Perhaps I need the very product being advertised in the commercial, because what gained my attention was the clever tagline following the brand name: Prevagen. The Name to Remember.
Given the goods being sold, it