Irony is something I enjoy capturing, as you already know, especially when it comes to branding. Take this recent image from my favorite hot dog joint in Grand Rapids, Michigan, Yesterdog:
Note the vintage Drink Coca-Cola signage on the wall, directly behind the modern soft drink fountain, delivering only Pepsi products, to my
Aaron Keller’s keen branding and naming points yesterday — prompted by his recent encounter with a physician by the name of Dr. Cure, are well taken.
Building upon that +5 naming scale theme, with a surname like Trim, especially if it is Will Trim, you might expect a personal trainer at one of the local
Vice President Joe Biden recently revived popular use of the word “malarkey” or “malarky” — a word that essentially means “nonsense.”
Our DuetsBlog friend Nancy Friedman, author of the award-winning Fritinancy Blog, covered “Malarkey” as the “Word of the Week” earlier this month.
So, imagine my surprise to pass by a restaurant called Malarkys in
Hardly a day goes by without the media reporting on some sort of trademark dispute. Enter the need for a winner and a loser, a bully and a victim.
You know the typical media drill by now, Goliath is the trademark owner and a guilty bully, and David, of course, is an innocent victim, lacking