Collaborations in Creativity & the Law ®
Aaron Keller’s keen branding and naming points yesterday — prompted by his recent encounter with a physician by the name of Dr. Cure, are well taken.
Building upon that +5 naming scale theme, with a surname like Trim, especially if it is Will Trim, you might expect a personal trainer at one of the local…
– Aaron Keller, Managing Principal, Capsule
“What’s in a name? That which we call a rose, By another other name would still smell as sweet”
– Shakespeare, Romeo & Juliet
During a recent bout with the flu, I visited my local urgent care and was assigned a nice doctor who went by the…