It appears that Lunesta (eszopiclone) — apparently, the top prescribed branded sleep aid — has a new fan, but as you’ll see, and hopefully for the Farrelly brothers, the newcomer won’t be anything close to a competitive medicinal product: Stoogesta (nimbiscus dumbphondenol). Stoogesta video on YouTube can be viewed here.
We’ll have to wait until April 13, 2012, to see whether Stoogesta also will perform the function of a prescribed sleep aid.
What do you think, is this example more clearly a parody than Penn Law’s recent use of the Louis Vuitton trade dress?
CBS Philly coverage of the Penn Law flap here, with a quote from yours truly. Did anyone attend the symposium, if so, please share, I’m wondering how it went? Nick?