Who comes to mind when I list the following character traits: lives in a dystopian metropolis, has a deceased parent, fights criminals, rides a motorcycle, has seemingly-superhero strength, is fearless, has dark hair, and–oh, by the way–his name is “Wayne.” More than that, you learn all these facts about Wayne by watching a trailer for
Can a YouTube Video Invalidate a Patent? It’s Certainly Possible
One of the most common defenses to patent infringement is that the asserted patent is invalid. The reasons for invalidity regularly range from lack of utility, to incorrect inventorship, and even to fraud (as I’ve recently written about). Often, the defendant asserts that the patent is invalid for lack of novelty or non-obviousness–pointing
The Five-Finger Copyright Discount
–James Mahoney, Razor’s Edge Communications
Recently violinists Rhett Price and Shiva Chaitoo got two very different lessons on the downside of posting performances on the Internet.
According to an article in The Boston Globe, a fan of Price alerted him to a video of Chaitoo’s playing. Turns out, Chaitoo was pulling a Milli Vanilli,
Lights, Camera…Now Take Action
– Jason Sprenger – President, Game Changer Communications
Imagine for a moment you’re back in the year 1963…the time of Mad Men, the beginning of Beatlemania, the year of the “I Have a Dream” speech. Who’s the most trusted man in America? You might be surprised that it wasn’t Martin Luther King Jr., or even
A RHYME CAN BE SUBLIME
– Mark Prus, Principal, NameFlash
“Remember these words. If it doesn’t fit, you must acquit.” – Johnnie Cochran
Johnnie Cochran, O. J. Simpson’s attorney for his murder trial, used that famous rhyme to drive home a message point. Would it have had the same impact if he had said “If it doesn’t fit then you
Top 10 Branding Tips Using PR
– Debbie Laskey, MBA
There is an often-overlooked aspect of marketing that can be considered a distant relative. Public relations, also referred to as PR, is this sometimes forgotten but very important component of marketing promotions. At its core, PR can be defined as managing a brand’s image and reputation, but it touches all
Honey Badger Don’t Care, but the Owner of the Trademark Rights Do Care.
We truly live in an amazing time, where nearly any person with access to a computer can obtain a nearly infinite amount of knowledge, create and distribute ideas and works of art to the entire world. Also, there are lots of cat videos and angry rants.
YouTube is perhaps the most well-known and effective means
And the Grammy for Most Likely to Receive a DMCA Notice Goes to…
Last Sunday was “Music’s Biggest Night,” at least according to the National Academy of Recording Arts and Sciences (NARAS). I haven’t watched many Grammy Award shows, but the possibility of seeing Paul McCartney and Ringo Starr performing together was enough for me to tune in, at least for a few minutes. I wasn’t paying particularly
Copyright Infringement Can Impact Your Brand
– Debbie Laskey, MBA
Have you ever spent hours working on a document for work? That’s a silly question because most of us who recognize Microsoft software and SlideShare have spent countless hours working on executive briefs, lengthy project reports, presentation decks, and much, much more.
Normally, we give our work product to our
If You Ignore Thanksgiving, Your Brand May Suffer
– Debbie Laskey, MBA
Do you use Thanksgiving to thank your customers and, in the process, build your brand equity and awareness? If not, you’re missing a big opportunity.
With November in full swing, don’t make the mistake of focusing only on revenue from Black Friday, Cyber Monday, and after-Christmas sales. Instead, add a