As promised, some time ago, here is an enormous wall sign from one of the many hallways connected to one of the many shopping areas at The Shoppes at the Palazzo in Las Vegas, showing all these retail brands in simple lower case style.

No trademark notice or registration symbols either. . . .

Do you suppose the entity responsible for promoting the various retailers obtained clearance from the brand owners to use the brand names this way?

Marketing types, would you have encouraged this kind of use as a manager for one of the brands?

Trademark types, would you have ok’d this kind of use if you represented one of the brands?

So, what do you see, wall of fame, wall of shame, or something else?

Last, seeing christian louboutin on the sign reminds me, we’re still waiting for the Second Circuit Court of Appeals to rule on the red color case.

  • A wall of shame, for sure, from a design perspective. (The worst part is the hanging “barneys new york.”) As far as trademark use, I think it’s fine. There are just some environments, hallway directories in shopping malls probably being one of them, where enforcing strict branding guidelines is less than efficient. To a certain degree, brands have to tolerate the shedding of style for merely informational use.