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M Means: Mystery or Multitude?

Posted in AlphaWatch, Branding, Trademarks

Welcome to another addition of AlphaWatch:

What do you suppose the “M” is supposed to mean in M Burger? Looks like a mystery to me, based on the lack of any brand “story” on the website.

Perhaps “M” stands for the “multitude” of unrelated third parties providing restaurant services that use single letter “M” branding?