There is a new bank in town, or at least new billboard advertising for a bank I haven’t noticed before now — by the way, I like the color scheme. The logo reminded me of another, at least from a distance, albeit for different services.

Putting that issue aside, there are a couple of things going on here that we often discuss on DuetsBlog.

First, we have advertising informing consumers how to pronounce the advertised brand name. Apparently BMO stands for Bank of Montreal, and is pronounced bee-mo, not b-m-o, what I would have assumed without the help.

Second, it appears we have a wannabe brandverb.

Any predictions on whether consumers actually will verb this brand?