— Draeke H. Weseman, Weseman Law Office, PLLC

68,929 Backers.  $10,266,845 Pledged.  10,266% Funded.

The stat line above describes “Pebble,” a project to build blue-tooth enabled watches with e-paper screens that display information from synchronized mobile phones.  The project is the highest funded project in the history of Kickstarter, a crowd-funding platform started in

—Dave Taylor, Taylor Brand Group

Think of your favorite brands of clothing, beverages, restaurants, or insurance–any product or service you like and purchase. You could probably name two brands or more in every category in addition to competitive brands that you’ve chosen not to buy, or haven’t bothered to try. Take a little bit of

Who is responsible for this billboard ad? Is it a Google advertisement? Verizon? Motorola? Droid?

Whatever the answer, it helps make the point visually that trademarks require protection beyond mere confusion as to source; basically, the same point we made a while back (in response to Seth Godin’s trademark position and then during a friendly sparring match with Ron Coleman), as we discussed