–Dan Kelly, Attorney
A couple of weeks ago, Forrester Research issued a report called “The Purchase Path of Online Buyers in 2012.” The report has a great deal of interesting information, two pieces of which underscore points I have hammered here for a while. First, the report notes that “[d]irect traffic is critical to sales:”
An interesting trademark case recently was filed in federal district court in Minnesota, Chevron Intellectual Property LLC et al v. MDW Equity Partners, LLC, a pdf copy of the complaint here.
As beleaguered BP‘s once valuable goodwill and reputation continues to flounder in the court of public opinion with the tragic gulf oil spill
Similar to the Hostess Brands, Inc. predicament, recently posted by Dan Kelly, Goodwill Industries International, Inc. (www.goodwill.org), the well-known and respected non-profit, didn’t own the one domain you would expect — Goodwill.com.
The domain went up for auction this past December after the original owner, a Japanese staffing company named Goodwill Group, Inc., changed