Big Ten expansion

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The New Year will be ringing in a brand new trademark truncation, ironically caused by a recent expansion.

Just so you know, it’s not a new type of Gatorade (G01, G2, and G03), excuse me, G.

So, what can this latest trademark truncation represent?

 

Apparently, the truncating trademark owner has not yet secured the most obvious domain, www.b1g.com, because it’s for sale, by someone apparently located in Russia.

Answer below the jump.Continue Reading Trademark Truncation Alert: B1G

–Dan Kelly, Attorney

College sports aficionados are likely familiar with the Big Ten Conference.  Beginning in 1912, there were ten schools in the Big Ten.  From 1949 through 1990, those ten schools were Illinois, Indiana, Iowa, Michigan, Michigan State, Minnesota, Northwestern, Ohio State, Purdue, and Wisconsin.  (Michigan State replaced Chicago in 1949.)  In 1990,…