The New Year will be ringing in a brand new trademark truncation, ironically caused by a recent expansion.
So, what can this latest trademark truncation represent?
Answer below the jump.
Here’s the soon to be retired logo, with the very clever negative space, representing the addition of Penn State, years ago now:
The Big Ten Conference’s new B1G logo story here, caused by the recent addition of Nebraska for 2011 and beyond.
Being a trademark type, can anyone explain to me why there have been no trademark applications for the B1G mark filed by the Big Ten Conference, to date?