The New Year will be ringing in a brand new trademark truncation, ironically caused by a recent expansion.

Just so you know, it’s not a new type of Gatorade (G01, G2, and G03), excuse me, G.

So, what can this latest trademark truncation represent?

 

Apparently, the truncating trademark owner has not yet secured the most obvious domain, www.b1g.com, because it’s for sale, by someone apparently located in Russia.

Answer below the jump.


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–Dan Kelly, Attorney

I think Steve once remarked something to the effect that the Internet is employment security for trademark attorneys.  Road tripping is too.  On one such recent occasion, my wife remarked on the similarity of Culver’s blue oval signage to Ford’s famous blue oval.

Obviously, there is no issue here from a trademark