You don’t have to be a sports fan to be aware of MARCH MADNESS, the name associated with the annual tournament to determine the college basketball national champion. The tournament is organized by the National Collegiate Athletics Association. The name MARCH MADNESS is derived from the fact that the tournament occurs almost exclusively in March.
Trademark Truncation Alert: B1G
The New Year will be ringing in a brand new trademark truncation, ironically caused by a recent expansion.
Just so you know, it’s not a new type of Gatorade (G01, G2, and G03), excuse me, G.
So, what can this latest trademark truncation represent?
Apparently, the truncating trademark owner has not yet secured the most obvious domain, www.b1g.com, because it’s for sale, by someone apparently located in Russia.
Answer below the jump.Continue Reading Trademark Truncation Alert: B1G
Rebranding the Big Ten?
–Dan Kelly, Attorney
College sports aficionados are likely familiar with the Big Ten Conference. Beginning in 1912, there were ten schools in the Big Ten. From 1949 through 1990, those ten schools were Illinois, Indiana, Iowa, Michigan, Michigan State, Minnesota, Northwestern, Ohio State, Purdue, and Wisconsin. (Michigan State replaced Chicago in 1949.) In 1990,