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Tag Archives: Blue Ovals

Does Erik Brunetti Have Ford’s Attention Yet?

Posted in Articles, Branding, Famous Marks, Fashion, First Amendment, Marketing, Trademarks, USPTO

Last Friday was a big day for Erik Brunetti. He won his appeal at the CAFC, opening the door to federal trademark registration of his four-letter-word “fuct” clothing and fashion brand name. The same door swung wide open for all other vulgar, scandalous, and immoral designations used as trademarks, because the 112-year old registration prohibition… Continue Reading

The Magic Number

Posted in Branding, Famous Marks, Goodwill, International, Trademarks

–Dan Kelly, Attorney Certain late-baby boomers and gen X’rs will know that 3 is “The Magic Number.”  Don’t believe me?  See here. I raise this cultural referent principally because I once stumbled upon, quite by accident and for reasons that I cannot now recall, the following items in the U.S. Trademark database: The English translation… Continue Reading

My, my, my . . .

Posted in Branding, Marketing, Trademarks

–Dan Kelly, Attorney I recently had another experience of coming across a branding trend that, while perhaps old in the creative world, hit me squarely through close-in-time repetitive encounters with the phenomenon, starting with these three marks: Not to get too complex, but the “My 29” station carries broadcasts of nearly all home and away Twins… Continue Reading

More On The Fordless Blue Oval

Posted in Branding, Dilution, Famous Marks, Marketing, Non-Traditional Trademarks, Sight, Trademarks

What do you think, is Overstock.com selling bling with the Fordless blue oval logo? As you may recall from my post back in September, Ford Motor Company is attempting to register the below shown non-verbal logo as a trademark for a variety of goods in Int’l Class 12: And, as you may recall from Dan’s I See Blue Ovals post… Continue Reading

You See Blue Ovals, I See 3D Spheres

Posted in Advertising, Branding, Famous Marks, Guest Bloggers, Marketing, Sight, Trademarks

I must admit, I was quite intrigued by Dan Kelly’s Duets blog entry “I See Blue Ovals” (August 28, 2009). It got me thinking about some of the trends occurring in logo design today. My 20+ years in the world of branding has witnessed a few notable changes. Perhaps the most significant is the application of… Continue Reading

I See Blue Ovals

Posted in Branding, Dilution, Famous Marks, Food, Marketing, Non-Traditional Trademarks, Trademarks

–Dan Kelly, Attorney I think Steve once remarked something to the effect that the Internet is employment security for trademark attorneys.  Road tripping is too.  On one such recent occasion, my wife remarked on the similarity of Culver’s blue oval signage to Ford’s famous blue oval. Obviously, there is no issue here from a trademark infringement standpoint.  Culver’s… Continue Reading