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Tag Archives: Bomb Pops

Mission Popsicle: Telling You It’s a Brand?

Posted in Advertising, Articles, Branding, Food, Genericide, Loss of Rights, Marketing, Television, Trademarks

Welcome to another edition of Genericide Watch, where we consider brands on the edge, working hard to maintain brand status and exclusive rights, while trying to avoid trademark genericide. The primary meaning to the relevant public decides genericness, so trademark owners will try to influence how consumers understand the word, to maintain at least 51% brand meaning. As we’ve written… Continue Reading

These Colors Don’t Run, They Identify Sources.

Posted in Advertising, Branding, Famous Marks, Food, Infringement, Law Suits, Marketing, Mixed Bag of Nuts, Product Configurations, Product Packaging, Trademarks

Like most holidays, the Fourth of July is inextricably linked with childhood memories, the smell of amazing food, time with family, and yes, even brands and trademarks. While logos and brand names for marshmallows and hot dogs are seared into my memory, the most powerful symbol of this particular holiday (and maybe the most recognized image, and source-identifier in our entire… Continue Reading