Like many industries, there has been much brand consolidation. The petroleum industry is a good example. I recall pumping gas in Iowa back in the late seventies — at a Phillips 66 gas station (recall that a couple of years ago Phillips merged with Conoco). While pumping gas in those days, I vividly remember
lower case branding & visual identity
Just so you know, it about pushed me over the edge to have a blog post title with no capitalization. Not even one letter. In other words, all minuscules, no majuscules. It doesn’t seem right — to me anyway, as a trademark type.
Just like the first letter in the first word of a
Trademarked Logos Appear to Have No Protection on Twitter
—Barry Wise, Co-founder of KnowEm.com
Recently Gap rolled out a new logo (at least on their website – no word yet as to whether the same logo will be used in stores), and already a twitter account impersonating the logo itself is out there – @GapLogo. This is obviously not an official company
Unlawful Tarnishment of Chevron’s Shining Texaco Star?
An interesting trademark case recently was filed in federal district court in Minnesota, Chevron Intellectual Property LLC et al v. MDW Equity Partners, LLC, a pdf copy of the complaint here.
As beleaguered BP‘s once valuable goodwill and reputation continues to flounder in the court of public opinion with the tragic gulf oil spill