One of my favorite movies is Risky Business, the 1983 classic featuring a young Tom Cruise playing high school kid Joel Goodson. Joel is an average kid from an upper middle class Chicago suburb who has the good fortune of having his parents take off for a few days, leaving him with
Brand association
Hello Kitty Says Beer Me!
By Duets Guest Blogger on
Posted in Advertising, Branding, Famous Marks, Guest Bloggers, Marketing, Mixed Bag of Nuts, Trademarks
— Randall Hull, The Br@nd Ranch®
In August 2012 I wrote about Sanrio’s well-known brand, HELLO KITTY and its appearance on customized assault rifles, as an example of unfortunate brand association.
To paraphrase the late Ronald Reagan, “Here we go again.”
This September, I guess just in time for the fall drinking season,…