The possessive form of the Hershey’s brand dates back to at least as early as 1894, according to U.S. Reg. No. 54,041 — a more than 100 year old trademark registration from 1906.
Last week, Brand New reported on Hershey’s new logo and corporate identity — without the apostrophe and letter “s” at the end:
Brand New Blog recently reported on the unfortunate, but unsurprising piercing of Lance Armstrong’s name from the logo and visual identity of the Livestrong Foundation:
It is no longer about the man, but the mission — still a laudable one:
For more on the fall of Lance Armstrong and his once unstoppable personal brand, see
—Karl Schweikart, partner and co-creative director, 45 Degrees/Minneapolis
It’s validating to discover that branding is not a topic just for designers to geek on. As a partner in a design firm focused on brand identity work, I find the community Duets has pulled together to be a vibrant and informative group to