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A Less Possessive Hershey’s Brand?

By Steve Baird® on September 2, 2014
Posted in Branding, Food, Marketing, Trademarks, Truncation, USPTO

The possessive form of the Hershey’s brand dates back to at least as early as 1894, according to U.S. Reg. No. 54,041 — a more than 100 year old trademark registration from 1906.

Last week, Brand New reported on Hershey’s new logo and corporate identity — without the apostrophe and letter “s” at the end:…

Armstrong Lanced from Livestrong Identity

By Steve Baird® on March 19, 2013
Posted in Branding, Trademarks

Brand New Blog recently reported on the unfortunate, but unsurprising piercing of Lance Armstrong’s name from the logo and visual identity of the Livestrong Foundation:

It is no longer about the man, but the mission — still a laudable one:

For more on the fall of Lance Armstrong and his once unstoppable personal brand, see…

Fellow Zealots:

By Duets Guest Blogger on April 5, 2011
Posted in Advertising, Branding, Domain Names, Guest Bloggers, Marketing, Social Networking, Trademarks

 —Karl Schweikart, partner and co-creative director, 45 Degrees/Minneapolis

It’s validating to discover that branding is not a topic just for designers to geek on. As a partner in a design firm focused on brand identity work, I find the community Duets has pulled together to be a vibrant and informative group to…

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